Ultimate Pickleball League Announces Exclusive Partnership with Sporfie for Live Streaming and Broadcasting

The Ultimate Pickleball League (UPL) is excited to announce an exclusive partnership with Sporfie, a leading sports streaming and video platform, to broadcast all UPL events across the United States.

This collaboration marks a major step in making competitive pickleball more accessible, allowing players, fans, and sponsors to experience every serve, rally, and victory through professional-grade live streaming.

“Our partnership with Sporfie gives the Ultimate Pickleball League the ability to bring every match to life for fans everywhere,” said Charles Farr, Founder and CEO of the UPL. “We’re creating a national platform that connects players, celebrates city pride, and expands visibility for our teams and athletes.”

Elevating the UPL Experience

All UPL matches streamed through Sporfie will feature real-time score integration linked to the VAIR (Visually Assessed International Rating) system. Fans can easily track live scores, view multiple matches at once, and follow teams across every regional hub as they advance toward playoffs.

UPL will be the first league of its kind to debut Sporfie’s automated line calling and one-click scorekeeping technology, which utilizes a dual-camera setup that enables referees to review plays and confirm in/out calls on demand —enhancing accuracy, fairness, and professionalism throughout league play.

“Sporfie is thrilled to partner with the UPL and bring professional-level streaming to one of the fastest-growing sports in America,” said Robert Walraven, Customer Solutions Manager at Sporfie. “Our technology is designed to give leagues like the UPL the tools to engage fans, improve officiating, and elevate the viewing experience.”

About the Ultimate Pickleball League (UPL)

The Ultimate Pickleball League is a semi-professional, city-based league uniting verified players of all ages and abilities across the United States. Focused on competition, community, and verified ratings through VAIR, the UPL showcases authentic matches and city rivalries while advancing the growth of pickleball as a professional sport.

About Sporfie

Sporfie is a premier sports streaming platform that provides real-time broadcasting, replay technology, and instant-sharing capabilities for teams, leagues, and organizations worldwide. With a simple setup and broadcast-quality output, Sporfie empowers sports communities to share every play and every point effortlessly. Sporfie brings an all-in-one video platform to pickleball with real-time, AI-powered line calling, challenge-ready instant replay and simple scorekeeping, ensuring a fair and smooth player experience.